Narrative consulting
For city governments, companies, foundations and social projects that need to explain a complex decision so people understand it, make it their own and retell it.
The concept that gives order to a project, the strategy to tell it, and the analysis of what people say about you in the public conversation. I work with the leadership team until the story is clear to everyone.
For city governments, companies, foundations and social projects.
↗ Let's talkCity of Medellín
With the Duende team I led the narrative of the land-use plan revision: how to tell a whole city, in its own language, the plan that decides where it lives and how it grows.
Cooperation and government
I was an advisor to the Pan American Health Organization in Guatemala and worked on clean-vote campaigns for the Government of Antioquia.
When a full team of journalists, designers and producers is needed, the project goes to the agency I lead. I stay on as narrative director.
For campaigns, reports and city narratives.
↗ Meet DuendeIt is the method I teach in my classes and the one I use when I write. Six steps, always in this order. The most important part happens before anything is designed.
A keynote, a consultancy, a text or an edit I do myself. A campaign, a report or a city narrative that needs a full team is done with Duende, and I stay on as narrative director.
By format and scope. Write to me with the date, the audience and the duration, and I will answer with a proposal.
Spanish and English.
Tell me what you need, when and for whom. It goes straight to my inbox and I answer personally.
Write to meStorytelling, public communication, cultural change and artificial intelligence, for auditoriums and classrooms.
↗ SeeColumns, speeches, content delivered to your door and editing of AI-written text.
↗ SeeSix steps and two journeys: how I build a story.
↗ SeeColumns, essays and chronicles under my name.
↗ See