Blog
What I write
Columns, essays and chronicles under my name. All in Spanish.
Historias y humanos: el mismo material
Stories and humans are made of the same material.
Storytelling and brand purpose
↗ Read (Spanish)El lugar de enunciación en el storytelling
On the place from which a brand speaks.
Brand narrative
↗ Read (Spanish)El fuego que nos hizo madurar
Eight years after the first spark that brought us together.
Narrative voice and agency culture
↗ Read (Spanish)Cuánto puede aportar un borrador a una sonrisa: el caso Ituango
Educational chronicle
↗ Read (Spanish)Relato breve de una visita a Santa Rita de Ituango
Territorial chronicle
↗ Read (Spanish)
I write about what is human while everything changes.
Shall we talk?
Tell me what you need, when and for whom. It goes straight to my inbox and I answer personally.
Write to meOther ways to work with me
Talks
Storytelling, public communication, cultural change and artificial intelligence, for auditoriums and classrooms.
↗ SeeConsulting
The concept that organizes a project and the strategy to tell it.
↗ SeeWriting
Columns, speeches, content delivered to your door and editing of AI-written text.
↗ SeeMethod
Six steps and two journeys: how I build a story.
↗ See